Level: Beginner to Intermediate
Prerequisites: Basic computer literacy and familiarity with social media platforms
Certification: Meta Certified Digital Marketing Associate (Official Meta Certification)
Delivery Partner: Thakral Global Learning
🌟 Course Overview:
This course is designed to prepare learners for the Meta Certified Digital Marketing Associate exam—Meta’s entry-level certification for marketers, content creators, business owners, and aspiring professionals. The program focuses on the foundational principles of digital marketing, campaign creation, analytics, and advertising across Meta platforms such as Facebook, Instagram, Messenger, and WhatsApp.
Learners will gain practical skills in building awareness, driving traffic, generating leads, and measuring campaign success using Meta’s tools. By the end of the course, learners will be ready to take and pass the Meta certification exam and launch their journey in digital marketing.
✅ Learning Outcomes:
Upon completion of the course, participants will be able to:
- Understand the digital marketing ecosystem and customer journey
- Create and manage Meta ad campaigns from scratch
- Use Meta Ads Manager to set goals, audiences, budgets, and placements
- Interpret campaign performance using key metrics and reporting tools
- Apply digital marketing strategies for brand awareness, engagement, and conversions
- Earn the Meta Certified Digital Marketing Associate credential
📚 Course Modules:
Module 1: Introduction to Digital Marketing and Meta Platforms
- What is digital marketing?
- Overview of Meta technologies: Facebook, Instagram, Messenger, WhatsApp
- Customer journey and marketing funnel
- Key digital marketing terms and metrics
Module 2: Establishing a Business Presence on Meta
- Creating a Facebook Business Page and Instagram Business Profile
- Understanding Meta Business Suite
- Optimizing profiles and bios
- Brand voice, tone, and visual consistency
Module 3: Introduction to Meta Ads
- What is Meta Ads Manager?
- Overview of campaign structure: Campaign > Ad Set > Ad
- Campaign objectives (awareness, traffic, leads, engagement, conversions)
- Ad formats: image, video, carousel, collection
Module 4: Audience Targeting and Budgeting
- Core audiences, custom audiences, lookalike audiences
- Geo, demographic, behavioral, and interest-based targeting
- Budget types: daily vs. lifetime
- Bidding strategies and optimization
Module 5: Creating Effective Ads
- Writing engaging copy and headlines
- Designing eye-catching visuals
- A/B testing creatives
- Best practices for mobile-friendly ads
- Using Meta’s creative tools (Creative Hub, Ads Library)
Module 6: Measuring & Optimizing Campaign Performance
- Key metrics: CTR, CPC, CPA, ROI, reach, impressions
- Reading reports in Meta Ads Manager
- Pixel integration basics
- Insights and actions for campaign improvement
Module 7: Preparing for the Meta Certification Exam
- Exam structure and question types
- Study resources and practice tools
- Time management and test-taking strategies
- Mock test and personalized feedback
- Registering for the Meta certification
🛠️ Tools & Platforms Used:
- Meta Business Suite
- Meta Ads Manager
- Meta Blueprint eLearning
- Facebook/Instagram Pages
- Canva or Adobe Express (for ad design)
📝 Assessment & Evaluation:
- Weekly quizzes and assignments
- In-class ad campaign creation project
- Final mock exam
- Certification preparation and registration guidance
💼 Career Opportunities:
- Digital Marketing Associate
- Social Media Executive
- Content Creator / Strategist
- Paid Media Specialist
- Facebook Ads Manager
- Entrepreneur / Small Business Owner
🎓 Why Choose Thakral Global Learning?
- Meta-aligned training with expert facilitators
- Hands-on practice with real accounts and ads
- Access to exclusive Meta Blueprint resources
- Career guidance and exam registration support
- Industry-recognized certification to boost your resume
